About Us

Borshch Electric is a family run business established in 1982. We specialise in selling new boxed and slightly marked freestanding and built in gas and electrical appliances direct to the public at great prices. We are proud to be members of one of the largest buying groups in the UK, which enables us to provide virtually any make or model required. We also offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. All appliances in store come with at least 12 months full parts and labour guarantee, and we also have a range of extended guarantees that we can offer you at amazing discounted prices.

In 2012, Borshch won the prestigious Sirius Retailer of The Year award, and that was followed by being shortlisted into the finals in several categories at the Independent Electrical Retailer awards, including Best Showroom, Best Customer Service and Best Independent Retailer for both small and large appliances. In 2014, we also won the British Electrical Manufacturing & Retailing Award for Best Multi Channel Retailer.

In March 2015 we are proud to announce that we have also been awarded with The Best Independent Retailer of Domestic Appliances 2015 by the Innovative Electrical Retailer Awards (IER) as well as receiving highly commended for Best Regional Multiple Channel Award, again showing our consistent commitment to giving both excellent customer service and great product and prices.

We have showrooms in Birmingham, Dudley, and Walsall open to the public, stop by or give us ring and any of our helpful informative staff will be happy to help you.

Services & Products we offer

• Washing machine retailers
• Range cookers retailers
• Dishwasher retailers
• Electrical appliance retailers
• Bosch washing machine retailers
• Domestic appliance retailers
• Cooker retailers

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